Episode 09: New Revenues Avenues in the No-Cookie Era
In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table.
Episode 08: Innovating a 100-Year-Old Media Planning Company
In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos interview Heather Petaccio, the CEO of AdWanted, about the challenges and innovations in the publishing space.
Episode 07: The Legal Side of The Publishing Industry
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry.
Episode 06: How Publishers Can Monetize Within the News Environment
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.
Episode 05: The Rising Use of Synthetic Data
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.
Episode 04: How AI Is Changing Strategies to Improve Our Yield Efficiencies And Outcomes
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to discuss how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.
Episode 03: Sustainability Challenges for Publishers
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss how to the challenges surrounding sustainability for publishers.
Episode 02: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy.
Episode 01: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine
In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity.