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Episode 23: Understanding Supply Quality in Advertising

In this episode of The Pub Way podcast, Mike and Tina sit with Tyler Romasco (SVP, Global Publisher Development at OpenX) to discuss the evolving landscape of advertising technology, focusing on curation, supply quality, and the impact of AI. 

They explore the definitions of curation from both supply and demand perspectives, the importance of transparency in curated deals, and the challenges of scaling programmatic linear TV. 

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Episode 22: Navigating Data Quality & CTV Measurement

In this episode of The PubWay podcast, hosts Tina and Mike welcome Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision, the world's leading Spanish-language media company.

They discuss the evolving landscape of programmatic advertising, particularly focusing on data quality, measurement challenges, and the future of monetization in Connected TV (CTV). The conversation highlights the importance of leveraging first-party data, the potential of AI and quantum computing, and innovative ad experiences that enhance consumer engagement.

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Episode 21: Building Trust in AdTech: Insights from IAB Tech Lab

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech. 

They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement in connected TV (CTV), the emergence of the Trusted Server initiative, and the need for integrity and security in open source projects.

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Episode 20: The Value of Mid-Tier Publishers

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers.

They also cover the evolving landscape of media and advertising, from the transition from print to digital, to the impact of AI on future trends.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact

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Episode 19: SheSpeaksAdTech: Driving Progress Through Action

In this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #AccelerateAction for gender equality: Jackelyn Keller (CMO, Comscore), Natasha Byrne (Global Business Lead, Omnicom Media Group), Luisa Izquierdo (CHRO, Seedtag).

Hosted by Tina Iannacchino (VP, Publisher Partnerships NA, Seedtag) the conversation highlights leadership, industry transformation, diversity & actionable solutions.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact

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Episode 18: Navigating Monetization and Consumer Trust

In this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explored how AI can enhance content quality, protect user data, and ensure regulatory compliance in publishing. He shared practical strategies for building user trust through transparency, verification, and collaboration with brands. Also, Don emphasizes the importance of using AI to improve efficiency and encourages publishers to embrace and effectively utilize these tools.

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Episode 17: What’s Next for SSPs: Technology, Sustainability, and Privacy

Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem.  They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.

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