Episode 27: Navigating the Promise of Programmatic Advertising

Written By Marketing Seedtag

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. 

They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. 

Interested in being a guest? Contact us: thepubwaypodcast.com/contact

Marketing Seedtag
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Episode 26: Samsung Ads & The New Era of TV Advertising