Episode 28: How Verified Data Unlocks Publisher Growth

In this episode of The Pub Way podcast, hosts Tina and Mike discuss the evolving role of data and identity in advertising with Carter Lassy, Chief Product Officer at SheerID. 

The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape. 

Interested in being a guest? Contact us: thepubwaypodcast.com/contact